Only you spotify campaign2/18/2023 ![]() It celebrates each user’s unique taste in music by pointing out decades, genres, and combinations of artists listened to that set them apart from the rest. The in-app experience begins by emphasizing that of the hundreds of millions of listeners on Spotify, “no one listens quite like you”. ‘Wrapped’ has long been acknowledged as a brilliant campaign by Spotify and releasing another personalized report in June only further distinguishes the brand from its competition. ![]() ![]() It’s similar to ‘Wrapped’, which is released annually in December detailing a year of music listened to. Spotify recently launched its newest campaign, ‘Only You’, creating a new personalized report about each user’s listening habits, focusing on why this user is unique.
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